Since globalization, the world has become smaller; as we are exposed to the existence of different languages, social values, cultural practices, racial, ethnicity, religious beliefs and etc. These are all thanks to the Internet, as we can learn about foreign cultures without even being physically there. As a result, we grow up in an environment with mix of trends, influences and ideas from people living in other parts of the world. Whether there is still originality, it is questionable.
So, do you wonder if copyright is still applicable in this 22nd century?
For traditional media, copyright is relevant as the information and materials are “tangible”. However, applying copyright such as the 70 years of restriction in the digital media may somewhat be inconsequential as flow of information on the net is continuous and constantly changing. If creativity works namely photographs, songs or videos were to be kept exclusive and cannot be shared or viewed, they will certainly be left out. Besides, our preferences are also changing faster as compared to the past, since we can have the options to choose many other channels available. Hence, most companies have also transformed their ways to keep up with the trend. For example, music videos used to be packaged only in albums for purchase. However, today these managing companies upload their singers’ music videos on digital media platforms, in which they rely heavily on audiences’ views.
Hence, copyleft would be a more appropriate option of licensing for fair use and creation/owner protection in today’s context. Copyleft, a contrast towards copyright, allows others to reproduce, adapt or distribute copies provided with statement or permission. (Self, 2011) Creative common is also an example that provides a similar licensing, where people can take the information from a certain platform as long as the owner is given the credit and adaptation is made into something meaningful.
Strict control may not be that relevant anymore in today’s media convergence.