A sensational worldwide phenomenon; fans (mostly fangirls) from all over the world; and leading the life of Riley; just at the age of 22.
The person who has achieved all of the above is none other than—Justin Bieber.
Who knew homemade videos of a kid singing on Youtube, would be discovered by Usher? Since that day onward, his life totally changed.
Having more than 83 million of followers on Twitter, Justin Bieber surely can feel like on the top of the world. It is known Justin is behind majority of his tweets. In other words, he knows the importance of getting close and connected to his fans personally. Social media has certainly become one of the most effective marketing and communication tools for celebrities to self-promote themselves. Not to mention the fact that he has an army of die-hard fans that always has his back.
Image courtesy of Twitter
Indeed, the name of Justin Bieber is no longer new; but his doings and whereabouts often make news. (pun intended) That is the price to pay for fame. Not only celebrities, even for everyday people, social media is a platform to tell stories and speak for themselves. The difference, however, being public figures, they are expected to be always on their best behaviour and own the responsibility to be good role models in society.
It is interesting to note how social media helps to gain popularity but also a breaking point especially for public figures. It is a dilemma for celebrities having to choose between: freedom of expression or compromising with the standards?